Thursday, 15 November 2018

Why we're all talking about Greggs.

There's two things that absolutely make a Christmas in Newcastle - that being a festive bake and a photo outside of Fenwicks infamous window. Greggs have truly outdone themselves this year - flipping around the stores logo opposite the window to capitalise on the popularity of the display, everytime someone gets a photo outside it - there'll be a Greggs logo in the photo... genius.
Not to forget last christmas, when the bakery created an absolute storm online after replacing baby Jesus with a sausage roll in a nativity scene - whether it be good or bad PR, we all seem to be talking Greggs! With this in mind I thought I'd take a look back at my favourite 3 stunts Greggs have done over the last 2 years...

Nov 2017 - Baby Jesus Sausage Roll

As I mentioned earlier, this was one of those stunts that received a mixed reaction from the general public but it got everyone talking. This was for the launch of the limited edition Greggs advent calendar - which has a token for a different Greggs menu item behind each door (the dream if you ask me) - this received huge publicity at the beginning of it launching however because of the image used to promote, it had mixed reactions.

The controversy started with this image when the Chronicle quotes a vicar's criticism of the brand's depiction of the nativity scene with baby Jesus as a sausage roll. This sparked mass debate online as to whether it was an insensitive move by Greggs or just a bit of fun - which the bakery did apologise for. However you take this stunt, it certainly got people talking and the bakery saw a rise in sales across the month of this image being released and everyone talking Greggs!

Feb 2018 - #GreggsValentines

Greggs were one of many high street food stores to offer this sort of offer this year where couples were invited for the chance to enjoy a romantic candlelit dinner in selected stores across the UK for the very first time and it went down an absolute treat. The menu offered plenty of the 'Greggs favourites' with classic canap├ęs, love heart garnished bakes, doughnuts - all accompanied of course by some Prosecco.

I don't know about you but I'd be over the moon with a Greggs date on Valentines day and I'm not at all surprised it sold out in 20 minutes...

June 2018 - Gregory and Gregory, Greggs undercover at a food festival

This was amazing. Everything you could want out of a viral video and more, from a perfectly presented timeline format showing the morning pick-up as Greggs, changing the van logo to 'Gregory and Gregory' as well as the set out of the food, to the arrival at the festival as Gregory and Gregory all the way to the amazingly Northern staff. The stand out point to this video comparing to the many other 'undercover brand' videos made in the past was the showreel of hilarious reactions from the foodies when they first tried the summer range and then when they find out it is in fact, a Greggs wrap they're eating - you can't fault this stunt, by far one of my favourites this year!

I don't know about you but I'm excited to see what the team at Greggs come up with next, they've definitely got something right!


1 comment

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