Monday, 22 October 2018

How to | Choose your Social Media Management Tool

How are you currently taking care of all your social media tasks? Whether it be for your own blog, a business or a clients - social media can be an overwhelming task, from creating and publishing content to analytics and reporting.


Thankfully, there are so many different management tools available to help with day to day social media management. These tools can help save time, streamline your workflow and even make sure your content reaches the right audiences at the right time. With so many options, I thought it would be great to showcase some of the top ones out there that I've used and my thoughts:

1. Hootsuite

Whether you are a user handling multiple accounts, or an agency handling hundreds, Hootsuite makes it easy, giving you the option to connect with over 35 popular social networks including Twitter, Facebook, Google+, YouTube, Instagram and LinkenIn. This platform offers you the tools to manage all your social profiles from a single dashboard and automatically find and schedule effective social content.

In terms of engagement, hootsuite uses multiple streams rather than one inbox to manage. You can set up streams for each social network to monitor its content and engagement and you can use the tabs on the platform to organise your streams into groups - effectively creating your own dashboard with the content you want to see.

2. Sprout Social

Sprout Social is an all-in-one platform that keeps marketers from swapping between different softwares. Sprout is one of the few social media management tools that provides customer relationship management (CRM) features, having a complete profile of your customers/audience which helps you serve them better and build stronger relationships with them. 

It's easy-to-use interface and powerful features set it apart from the rest when it comes to scheduling tools and is one of my favourite to use for scheduling socials for clients. It's important to remember that scheduling social content isn't just about the publishing, Sprout's features on analytics and trend reports show you simply how to grow your following and which posts work well for your audience. From analysing hashtags to showing your best performing posts, Sprout is a great tool for brands/agencies looking to fine-tune their social media presence. 

3. TweetDeck 

If Twitter is key in your social media strategy then Tweetdeck is the one for you. It has offered a more convenient Twitter experience by letting you view multiple accounts in one interface since 2011. Tweetdeck makes engagement over Twitter simple - being described by Twitter as "the most powerful Twitter tool for real-time tracking, organising and engagement." It makes it much easier to engage with your audience by using a series of customisable columns rather than one single Twitter timeline. Adding columns that show all your mentions, messages, lists, trends, favourites, search results, or hashtag - creating your own personalised Twitter timeline.

TweetDeck allows you to tweet messages immediately or schedule them, if managing multiple Twitter accounts you also have the option to schedule tweets for different times for each of them. You can also make changed to a scheduled tweet before it's published which is a huge plus. TweetDeck is one of the most used social media management tools and one huge plus is that it's free and anyone can use it!

4. Buffer

Buffer is fairly similar to Hootsuite in terms of it being a management space for quite some time, and they are a very respectable platform that allows you to manage multiple social profiles with ease. Some of my favourite features with this tool it it's ability to easily schedule content while browsing the web with their chrome extensions - handy when doing research. It also suggests the perfect moments to schedule content based on your follower activity - ideal for wanting to reach a maximum audience.  One of Buffers major plus points is just how simple and straightforward it is to use, while also giving you flexibility. The fact it provides analytics in real-time makes instantly judging the impact of your social content a breeze. 

Which social media management tool are you using? Are there any others I should try out? Do you have a favourite? Let me know!

Beth x
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Tuesday, 16 October 2018

You're Hired | 5 PR lessons we can all learn from the Apprentice 2018


Each year, Lord Sugar's rigorous employment process puts a very predictable range of candidates through a similarly foreseeable range of tasks to decide who to ultimately hire at the end. They'll all come up with a self-assured statement to introduce themselves to the world before the programme ends as this is their shot, with one contestant this year even claiming "I am the Beyonce of Business". We're now 2 episodes into this years series of the Apprentice, with the third airing tonight, and we've already seen the candidates create a kids comic book, find items in Malta and tonight they'll be making donuts (the task of dreams!). Watching the 16 (now 14) candidates trying their best to make a good impression while fighting for survival is very entertaining, but is also brilliant for picking up some dos and dont's for your own career. Here are 5 tips I've come across so far:


1. Have confidence - but don't oversell

Confidence is a good thing, of course. But there is such a thing as too much. Be assertive, not intolerable. It's important to have confidence in yourself and have conviction in what you say - embellishing facts mean you have a lot further to fall when people discover the truth! Especially in PR - it is essential that any news shared is accurate and factual - making up tales to boost a story may seem a good idea in the moment to gather initial interest but could have massive negative connotations in the long run.

2. Be nice!

It's not a dog eat dog world, but no one ever said you were going to get anywhere by stepping on other people's toes. Until the end, the Apprentice is essentially team based and if you don't pull your weight, you won't be coming back to the board room. This is also a reminder for everyday life, too. Be nice to those you work with and associate with because you never know when you might need them as a connection!

3. Admit Mistakes

Admit it when you’ve made a mistake. Especially when you are being filmed and your mistake is broadcast for everyone to see, there’s no running from it. Admit it, learn from it, move on. It’s what makes us human

4. Speak Up

If you think something is not going right or could be done better then say so – don’t just watch your team fail in silence and then lay blame. Make sure you put your point across but accept it if the team decides to go in a different direction to the one you think is best. On The Apprentice we see candidates fired for claiming (after the event) that they would have done things differently. It’s important to contribute your opinion while there’s still a chance to influence the outcome. However, if you can’t convince the other team members that your idea is a good one then take it on the nose. Sometimes you have to admit defeat and just continue to be a great team player regardless.

5. Don't Lie

At all! This happens every single year on the Apprentice where someone gets caught out with the little white lies on their CV or throughout the tasks, there is a very very thin line between creatively promoting yourself and completely lying about your experience. Make the most of your achievements but don’t lose perspective. Writing a food blog, not the same as having professional catering experience. Honesty is always the best policy and especially in the working world, it only takes a phone call or two to quickly reveal the truth


Have you been watching the Apprentice? What advice would you give the candidates to include their personal PR? Let me know!

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Saturday, 13 October 2018

New Beginnings | The start of my PR journey

September really is all about new beginnings and wow did September 2018 bring them! In the last month I've started my masters degree in Public Relations, started freelancing for the digital marketing company I interned at over summer and started my own show on Spark FM!


Where did this all come from I hear you ask? Well, I've always had a strong interest in Public Relations, following a PR pathway throughout my undergrad degree in Broadcast Journalism I always felt like I wanted more PR than journalism and I'm really enjoying expanding my knowledge and exploring the PR world so far! 

Now that leaves me with this blog - After speaking to a few current PR student bloggers I'm feeling massively inspired to blog along my PR journey all about things I learn, my opinions on different industry happenings and different hints/tips I come across along the way! You may have noticed the new PR tab on my blog, this will where you'll be able to find regular (hopefully) posts about all things PR, something I'm excited to start! 

Beth x
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